Reviews provided by RottenTomatoes
Director Karey Kirkpatrick mines laughter from human fallibility, aided by a strong supporting cast that includes Martin Sheen as the boss and Thomas Haden Church as an office rival.
Wall Street Journal:
Murphy rises to every occasion, not only with the crisp wit that has long been his hallmark, but with restraint and tenderness that serve him well.
If there were any doubts that Murphy can still be as boldly funny and charismatic in the flesh as he has been when providing the voice of Donkey in the Shrek franchise, Imagine That helps allay them.
Given his growing track record of odious kiddie fare, it's no surprise to see Eddie Murphy squandering his talents as another in a long line of movie dads who are too wrapped up in their jobs to pay attention to their kids.
Suzanne Condie Lambert,
The actor's scenes with movie daughter Shahidi have an undeniable sweetness, and Shahidi is adorable in a role that easily could have seemed manipulative.
Fortunately, the picture's not-so-secret weapon, star Eddie Murphy, gives this uneven effort a reason for being.
Unfortunately, Evan's transformation rings tinny. The music guides us to the appropriate moods (This is magical! This is goofy!), because Murphy's performance doesn't.
Imagine That is a benignly didactic kiddie movie that at once benefits from and gets buried under Eddie Murphy's skittery, overeager inflections.
New York Daily News:
For the first time since The Nutty Professor, Eddie Murphy successfully mixes his adult and kid-film personas -- imagine that.
Shahidi's and Murphy's scenes together have such warmth, tenderness, and joy that they elevate this cookie-cutter comedy into homemade fun.
I laughed once during Imagine That's interminable 107 minutes, and the longer I watched Murphy's desperate, embarrassing attempts at provoking laughter, the worse I felt.
Globe and Mail:
Given the movie's early creative promise, the ending is disappointingly trite.
Here's a summer movie that kids will laugh at and parents can take them to without worrying about sex, violence, language or projectile vomiting jokes.
This is another loathsome family comedy in which a busy father is made to feel like a horrible parent until he abandons earning money and conforms to his child's every whim.
Murphy at least tries to stay in character rather than overdoing the silly voices and physical knockabout, but maybe the material was so blah that he felt it wasn't worth the effort.
It's too bad there's little to distinguish this predictable tale from any other comedy about an overly busy father who finally connects with his child.
Arguably the most innocuous pic of Eddie Murphy's career to date, Imagine That is an undemandingly pleasant, mildly amusing fantasy.
If memory serves, kiddies like whatever movie you drop them off at but, for the record, Drop Dead Fred remains the vastly superior film.
A movie that takes a major step toward reasserting Murphy's place as the comic heir not just to such obvious models as Richard Pryor but to Groucho Marx.