Pink Ribbons, Inc. 2011

Jeannette Catsoulis, New York Times: For all the stellar intentions; revelatory evidence; and thoughtful, wall-to-wall interviewees, this frustratingly overstuffed documentary indulges more in spraying buckshot than stalking a target. Read more

Moira MacDonald, Seattle Times: In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire. Read more

Scott Tobias, AV Club: It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done. Read more

Janice Page, Boston Globe: At the very least ... this documentary will make you question the status quo. Read more

Asher Klein, Chicago Reader: The film raises the question of whether branding the disease has taken precedence over preventing it. Read more

Kirk Honeycutt, Hollywood Reporter: Read more

Mindy Farabee, Los Angeles Times: Blending expert testimony with emotional appeals from a support group for women diagnosed with Stage 4 cancer, this stinging indictment raises an all-together different call to arms. Read more

Mark Jenkins, NPR: The movie's indignation seems justified on at least one point: that the pink-ribbon movement thus far has done more for marketing than for medicine. Read more

Sara Stewart, New York Post: Activist Judy Brady sums up this film's unapologetic message: "When I see a pink ribbon," she says during the end credits, "I see evil." Read more

Carrie Rickey, Philadelphia Inquirer: You have to agree with the advocates who charge that some corporations are milking cancer. Read more

Joe Williams, St. Louis Post-Dispatch: "Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription. Read more

Liam Lacey, Globe and Mail: Pool's documentary provides some cold clarity on a well-advertised if misunderstood disease. Read more

Andrew Schenker, Time Out: It's a powerful and subversive reminder that, pink or not, depoliticizing a worthy cause is never pretty. Read more

Linda Barnard, Toronto Star: Even pink ribbons have shades of grey. Read more

Mark Holcomb, Village Voice: Above all, Pink Ribbons, Inc. is an argument for reintroducing into the public discourse the uncertainty, fear, and complexity that cancer sufferers and their loved ones know all too well. Read more

Ann Hornaday, Washington Post: It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy. Read more